StoneWard

What will be trending today in the U.S.? My Prediction: #3stars

As covered in this space before, popular hashtags within the past week have been #marrymehope and #marrymealex in reference to USWNT players Hope Solo and Alex Morgan.

Despite its struggles in sustaining its teams over the past few years, the WPS has been highly proficient in it’s ability to use social media, and in particular Twitter, to build it’s following and it’s loyalty among a core base.

One player from the USWNT who has been very active with her Twitter activity, even during her busy work trip to Germany this summer, has been midfielder, Megan Rapinoe, who uses the handle @mpinoe.

With less than 3 hours to kick-off, she had time to notify her followers that Secretary of State Hillary Clinton sent the team “big wishes”.  Clinton will be watching the game on television during her trip to Greece.  She further went on to say that “It’s Go Time America!!!!!”

Today, social media will be uniting not just fans of the team and the game all around the world, but it will also be a unique way for fans to connect with their favorite players before the game and after the game in a way that wasn’t dreamed possible when the 99ers had their day in the California sun.  I look forward to following the players up it’s official shut-off the PDA time.  And if it’s a positive result for the USA today, it will be my go-to tool for keeping up with their sentiments and their celebrations behind the scenes.  I might even be able to join in by adding my prediction for the most popular topic at 4pm today in the USA: #3stars

As we get closer to kick-off, it will be interesting to see what starts trending, at what time, and where in the world.

Here are my  predictions for our World Cup trending topics of the day:

5. #USWNT

4. #PressureMakesUs

3. #AbbyWambach

2. #WorldCupFinal (which is already trending in the U.S. 2 hours before kick-off)

and if all goes according to plan:

1. #3Stars

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