Both teams entered this game rightfully claiming the nickname, “team of destiny”. Japan playing for their country still on the mend after devastating natural and nuclear plant disasters. The U.S. having been the last team to qualify for the tournament and miraculously coming from behind to win a quarterfinal match in the final seconds.
But with the U.S. loss to Japan in penalty kicks after a heart-stopping 2 – 2 tie in the 120 minutes, it was clear that the team of destiny in this month-long tournament was Japan.
From a marketing perspective, we will watch closely over the next several days to see how the this game and this disappointing outcome affects the overall impact on women’s soccer in this country. While America naturally loves its winners. In the international arena, we also have grown accustomed to embracing our heroes that medal in the Olympics or display a sportswomanship and grace, even in defeat.
In forthcoming posts, we’ll examine the grace in the face of defeat of this extraordinary team and their words of support for the victors, as well as 2nd place female athletes that won marketing gold for themselves and their sport.
Finding Silver Linings with Silver Medals
But with the U.S. loss to Japan in penalty kicks after a heart-stopping 2 – 2 tie in the 120 minutes, it was clear that the team of destiny in this month-long tournament was Japan.
From a marketing perspective, we will watch closely over the next several days to see how the this game and this disappointing outcome affects the overall impact on women’s soccer in this country. While America naturally loves its winners. In the international arena, we also have grown accustomed to embracing our heroes that medal in the Olympics or display a sportswomanship and grace, even in defeat.
In forthcoming posts, we’ll examine the grace in the face of defeat of this extraordinary team and their words of support for the victors, as well as 2nd place female athletes that won marketing gold for themselves and their sport.